Social Media Facebook
The Social Media Factor: What is Social Media?“Social Media” is a red-hot buzz phrase in case you haven’t heard. Everyone is using it including women, men, and children of all ages. Most importantly, your customers are using Social media as well and they expect that your business is in the social loop too.Social media can be described as information content that is created using new technologies with an aim to facilitate influence, communication, and interaction with the world; including friends, family, peers and customers.In other words, social media is an advanced way that people can interact using the latest digital technology. Social media networking usually happens through mobile communications networks and the internet, which allow instant access to these platforms.Social media does not stop at simply publishing information; the real goal is to get people involved. As a local business owner, you want to get reactions and comments from your audience on the information you publish – this is powerful for many reasons. You can look at it as “starting a conversation” on the internet as opposed to “delivering a speech” on the internet.Social media is perceived as the glue that holds people together in an online community; not only with text, but also images, videos, and other types of online media.Most people hear “Social Media” and immediately think of Facebook, Google Plus, Twitter, LinkedIn and other social networks of this caliber. These social platforms are the most popular, but this is not the final list by far. There are a lot of different social media platforms online. Depending on your type of business, you should do some research to see which ones fits your type of business best.However, using the top four social media sites would be a good start. Chances are, most of your target audience is already logging into these sites every single day.
Social Media StatisticsThere are incredible opportunities for small businesses who utilize the power of social media. We will look at actual numbers just to show you how powerful it has become.As you’ve probably noticed, social media constantly changes year after year. The good news is that people are embracing it and moving right along with it every time it changes. Even people who are 50+ in age are jumping into social media at staggering rates. Therefore, as a small business owner, most of your customers and prospects are using it, so it’s time to reach them through this amazing marketing channel that is already made for you.The following statistics will assist you in understanding why social media is important and how you can use it to the advantage of your business’ performance.The NumbersThe most popular social media sites that you can take advantage of include but not limited to:• Facebook• Twitter• LinkedIn• Google Plus2011 was a good year for social media networks; Facebook hit the 800 million users mark with 200 million fans joining in a one-year period. Twitter and LinkedIn both are enjoying over 100 million users. There are approximately 2 billion internet users in the world and at least 50% of them use social networks.This shows you just how much social media has taken the internet world by storm. Below are a few quick, but interesting take outs covering social media statistics for the year 2012:2012 Statistics: Facebook & Twitter Alone• Facebook, the most popular social media network, has approximately 800+ million users• The average Facebook user will have a minimum of 130 friends and will like about 80 pages• On average, 3.5 billion content pieces are shared via Facebook• Approximately 56% of consumers have reported that they will recommend a certain brand after becoming a fan of the related page.• Approximately 77% of consumers have admitted that they interact with businesses on Facebook before purchasing their products• Approximately 50% of Facebook users will log on every single day• Approximately 55% of users use their mobile phone to access the Twitter platform• Approximately 34% of business marketers have managed to generate leads using TwitterGeneral Social Media StatisticsA study by Nielsen shows the following:• Approximately 80% of Americans use social media networks• Internet surfers will spend a considerable amount on social networks as compared to other websites• About 40% of the people will use their mobile phone devices to access social media networks• Social media fans are more influential and active offlineExperian released a report on the use of social media and these are some of the highlights:• About 129 million, or 91% of American adult internet surfers, use social media networks every month• An average Facebook user will spend at least 20 minutes every time they log into their accounts• Approximately 20% of social media users are more likely to visit other social media sites after they exit from oneThe above statistics are more than just mere numbers. They are an actual representation of just how much social media has impacted our daily lives. From these numbers, you can see that one of the best ways to reach out to your prospects and customers, without spending hundreds of thousands of dollars in advertising, is via social media.Your business can easily communicate with your prospects through social networks and convert them into long-term customers. Your audience can get information on your new products, as well as give feedback on products and services they’ve purchased for you.It is also a great way to build customer reviews. You should encourage your satisfied customers to go online to social media sites and give a review. Online reviews are instrumental in influencing consumer buying decisions these days. Most people go online to do a little research before they purchase anything. So it would benefit your business to have a lot of glowing reviews online for everyone to see. And let’s not forget about Online Reputation Management. Social media allows business owners a way to monitor and respond to what is being said about them online. With a strong social media presence, you will be given a chance to catch and correct any customer service issues that may be made public by an unhappy customer.With the right approach, local businesses can build a healthy relationship with their customers, as well as with other like-minded companies through the use of social media. In a nutshell, it could be the key to creating more sales and profits funnels into your business.The number of social media users is projected to increase substantially in 2012 with more than 100 million additional people joining the various networks. As you can see, when it comes to attracting new customers and prospects, social media must be a part of the plan if you want to grow and expand your local customer reach. We can no longer look at social media networks only as a thing for the “young generation” to express themselves. We have to look at it as a powerful marketing and advertising vehicle that can take your business to the next level without damaging your wallet.Let’s take a closer look at the most popular Social Media Networking site today: Facebook.
What is Facebook?Before you explore this phenomenon that has stirred up the internet and the social media world, it is important to understand what Facebook really is and its relevance to the marketing industry.Facebook is a social media network that is causing ripples on the web. This website was created with the intention of helping people connect with family and friends. Starting out as a college network site, Facebook has come a long way. In fact, it is now at the top of the list when it comes to influential social media networks. In 2004, Mark Zuckerberg founded Facebook, which was known as “thefacebook” back then. The site was an instant hit on campus (Harvard) and slowly expanded to other colleges. With the rapid success, Zuckerberg included two other students to assist him with his new found business. Together, they churned out this nationwide networking website geared mostly towards college students.However, today, Facebook is used by most people around the world.Facebook gives its users the ability to create profiles so that they can share information about themselves. This includes Fan Pages, which are mostly used by businesses who want to market their companies. One of the most powerful features of Facebook is the ability for fans and friends to comment on profiles and Fan Pages. This feature has played a huge role in turning Facebook into the ultimate place for businesses to engage with their customers and prospects.While consumers can easily get the information they need on products and services, businesses enjoy the cheap advertising and exposure.
Why Use Facebook in Marketing?Facebook is the number one social networking site with a massive number of daily users. The website allows businesses to create Fan Pages and use banners to set up advertisements in order to market their businesses and interact with consumers. Facebook Trends and StatisticsThe Following statistics (by Vabsite) show the numbers behind the success of Facebook in the Social media world:• Facebook has over 800 million active profiles with 25% of these joining in a single year (2011)• 50% of all Facebook users log into their accounts every day• An average user has about 130 friends• Facebook users spend 700+ billion minutes on this site every month• Facebook has 900+ billion pieces of content that its users interact with; this includes “groups,” “events and community,” and Fan Pages• An average Facebook user “likes” about 80 pages• An average Facebook user will create about 90 content pieces in a month• Ever since the launch of plugins, approximately 10,000 new sites integrate with Facebook on a daily basis • Facebook has more than 70 translationsFacebook Mobile Usage Statistics• There are more than 25% Facebook users who access the platform using mobile phones• Facebook mobile users are two times more active as compared to non-mobile phone users• More than 200 mobile phone service providers in 60 different countries are working towards promoting Facebook mobile products
Statistics Showing Why Facebook is Here to Stay• With over 800 million active users, 1 out of every ten people on earth is using Facebook• Statistics based on “users” and “page views” puts Facebook in the number 2 spot - second to Google, yet ahead of Yahoo and YouTube• For every one minute on Facebook, users will share 50,000 links, tag 65,000 photos, post 80,000 wall posts, update 95,000 statuses, and post 500,000 comments to either affirm or disparage them• American Facebook users make up to ¼ of the total users in the world
Business Marketing through FacebookLooking at the statistics above, you can see why both large and small businesses are turning to Facebook as an effective and affordable advertising method. Facebook users have started using this network to check out local businesses and what they have to offer. A user will browse through local restaurants, salons, flower shop, fashion shop, etc. and you want to be among the results they find.Most of the people who use Facebook are quite active offline. This means that they are potential customers who will buy anything they think is cool once they see it on Facebook – especially from a “local” business. Therefore, if you run a local business, it is important for you to be active on Facebook now that you know the numbers involved.Fan pages are easy to create and will not cost you a dime if you do it yourself. However, to really get the best Fan page that will fully engage your audience, it may be best to hire a professional who has extensive knowledge about Facebook marketing. While creating a Fan page is the first step, the hard part is connecting with customers. You will need consistency and the ability to dedicate some time to build a loyal following of fans. You will need to communicate often in order to keep their attention and increase your sales. Once you create a Facebook Fan page, you will need to let people know that you have it. One easy and quick way to do it is to put a Facebook icon on your website that is linked to your Fan Page. Another way is to include a Facebook logo in your print advertisements and any other marketing methods you use.There are very successful companies using Facebook to increase sales and build a following. While your business will not be an instant hit with millions of fans overnight, you can eventually build a strong foundation and Facebook presence that will pay off. If you really want to build a relationship with your customers through interaction and communication, Facebook is the way to go. Start by creating a Fan page and load it up with valuable, relevant information that your target audience will enjoy. If you would like some professional help setting up your Facebook Fan Page for ultimate performance, contact me at firstname.lastname@example.org for a free consultation.